Philip
Morris International stock rose 4.2% on Thursday, July 21 just after Q2 2022
results were released. In this content, I will review PMI’s 2022 second quarter
results and I will share some key financials and more about their drivers to
make the numbers more meaningful. Since I am an employee of PMI, I prefer to
use “we”, “our” and “Emmanuel” (for our CFO Babeau) in some parts of the below content.
The data
used in this content are all publicly available and it does not include any
investing recommendation.
Q2 2022
results reflect the exceptional one-off events that have impacted PM this year,
notably the loss of earnings from Russia and Ukraine and the sharp appreciation
of the U.S. dollar. Excluding these, the underlying drivers behind PM’s
businesses have remained strong, and full-year 2022 outlook has been raised on
an organic basis.
Before the
highlights, we need to remember the announcement that PMI intends to exit the
Russian market in an orderly manner, as the complexities of continuing to
operate in Russia increase, such as supply chain challenges and financial and
banking sector restrictions.
PMI
demonstrated strong underlying momentum in the second quarter of 2022 with
another quarter of positive volume supporting better-than-expected growth. Most
impressive was the continued excellent IQOS performance and strong Q2 user
growth of more than 1.1 million, demonstrating further acceleration compared to
Q1 as device limitation and COVID restrictions continue to ease. This reflects
strong momentum in the EU region, Japan and developing markets.
The proposed
addition of Swedish Match would further boost our future financial profile.
This is a value-creating offer for both sets of shareholders with a compelling
strategic and cultural fit, providing an additional opportunity to accelerate
our smoke-free future.
During Q2
2022, PMI had good volume growth and good currency-neutral revenue growth.
However, EBIT growth was weaker due to margin contraction and, including
currency, both revenues and EBIT fell year-on-year.
Volume
growth would have been stronger except for supply chain constraints, and the
margin contraction was also due to one-off factors.
Let’s dive deep into the stories behind these numbers and ratios.
In 2021,
Ukraine accounted for around 2% of PMI’s total cigarette and heated tobacco
unit shipment volume and under 2% of PMI’s total net revenues.
In 2021,
Russia made up almost 10% of total shipment volumes and around 6% of PMI net
revenues.
Despite the
impact of war in Ukraine, PMI increased its shipment volume by 1.1% compared to
previous year.
Net revenues
increased by 5.3% and this has mainly two drivers. The first one is the
continued strong growth of IQOS and the second one is ongoing recovery of the
combustible business. Here it is critical to keep in mind that the recovery is
realized against a pandemic-affected comparison.
When we look
at the revenue per unit, we see an increase by 4.1% in total. This increase is
especially important because this year there is a delayed timing of shipments,
as the company manages the cancellation of planned heated tobacco unit manufacturing
in Russia and company faces disruptions in global supply chains generally.
Our operating
income margin declined, and this reflected:
Firstly, the
investment to further expand and match the speed of PMI's smoke-free portfolio growth,
including the initial higher cost of ILUMA devices and heated tobacco
units, and the replenishment of distribution channels as device constraints ease
to support re-accelerating IQOS user growth;
Secondly,
the impact of supply chain extra costs, notably due to the war in Ukraine; and
Thirdly,
cost inflation driven by the global pandemic recovery and by the war in
Ukraine, notably for certain direct materials, wages, energy and transportation
costs.
Lastly, the
decline also reflected a challenging prior year comparison, which included
productivity savings.
When we look
at the assumptions for the next two quarters;
In the third
quarter, it is expected that IQOS and combustible volume trends will lead the
top line growth.
There are
some temporary headwinds which not only impacted PMI but also the whole World
and the expectation is that these will ease in third quarter.
And in the
last quarter of this year, HTU capacity problems will be better, so shipment
volumes for HTU will increase as well.
One of the
key updates in last quarter for PMI was its interest in Swedish Match.
Philip
Morris International is in takeover talks with Swedish Match over a
multibillion-dollar deal that would expand its smoke-free business.
In May, 2022,
Philip Morris Holland Holdings B.V. (PMHH), an affiliate of PMI, announced a
recommended public offer to the shareholders of Swedish Match to tender all
shares in Swedish Match to Philip Morris Holland Holdings at a price of almost
16 billion USD in cash.
This
alignment is strategic because it has the potential to create a global smoke
free champion with PMI’s leading heated tobacco and Swedish Match’s oral
nicotine brands. It will also open US market for PMI with nicotine pouch which
has long term opportunities for smoke free categories. But the deal is not
completed yet and PMI announces that the transaction is expected to close in
the last quarter of this year.
To sum
up:
Across H1 as
a whole, total shipment growth was strong.
IQOS’ growth
was helped by the new ILUMA device.
Combustible
products perform well to support smoke-free transformation.
PMI is
focused on its smoke free portfolio. IQOS will continue its dominance of the
Heat-Not-Burn ("HNB") category, to grow strongly in Europe and remain
at least stable in Japan. PMI has also launched its own e-vapor products since
2020 and has entered the nicotine pouch market with its own products on a
limited scale.
Management
comments reiterated their “unwavering” commitment to the dividend and hinted at
the possibility of increasing it with cashflows from Swedish Match after deal
close.
In
conclusion, PMI provides positive updates for its investors which make the
share prices increase.
Smart
investors and analysts are focused on how to earn returns and how to cash
out.
Investors
and analysts make decisions by asking critical Questions. That’s why I prefer
to give a special part for Q&A session from the Investors’ Meeting. The key
Questions are on IQOS new user momentum, Swedish Match acquisition, OI Margin
decrease, menthol ban in Heat Not Burn Products and reintroducing IQOS in the
US market.
The first
question is about the strong IQOS new user momentum.
According to
Emmanuel, our CFO, People realize all the benefits they can get by switching
from combustible cigarettes to the IQOS product.
Emmanuel also
states that we are enlarging the choice and that makes IQOS even more desirable
and attractive.
Additionally,
Emmanuel highlights that launching ILUMA is the second stage of the rocket in
the various countries to sell IQOS even higher, so it brings momentum. This can also easily be seen in the above graph.
The second
question is about Swedish Match transaction and other potential acquisitions.
Emmanuel
highlights that we continue to expect the closing of the transaction in Q4, of
course, subject to Swedish Match shareholder acceptance.
He also
mentions that the priority and the focus in terms of acquisitions is on Swedish
Match for the time being.
The third question
is about the decrease in the margins and its relationship with the higher costs of
ILUMA and HTUs and if this situation will continue or not.
Our CFO says
that inflation is one of the headwinds on the margin. Also, there are costs that
are coming from the disruption in the supply chain, notably coming from the war
in Ukraine.
Moreover,
there is a temporary acceleration of air freight charges. Emmanuel mentions
that We're not going to keep air shipping on the long term.
In
conclusion, inflation and other headwinds seen in Half One are temporary from
PMI perspective.
The fourth
question is about the full availability of devices when there is chip shortage.
Emmanuel states
that it is crucial for smokers to have Access to IQOS device in order to get
converted. He mentions that we see a rapid replacement of existing IQOS blade
device by IQOS ILUMA in the markets where ILUMA is launched. So, the main
objective is to equip the core consumer with new devices. According to
Emmanuel, this temporary shortage will finalize so its temporary impact on the
margin will be cleared.
The fifth
question is about the impact of the proposed elimination of menthol
variants in the EU for heat-not-burn products.
Emmanuel highlights
the facts that this plan needs to be approved by the Parliament and by the
European Council. Emmanuel reminds that it already has happened on a
combustible business with almost no impact or very limited impact. So, it isn't
clear that this will have a meaningful impact if it happens on our
heat-not-burn business.
The sixth
question is about the timing of reintroducing IQOS into the marketplace in the US.
For those
who are not aware of the latest IQOS situation in the US market, in November
2021, PM USA had to remove IQOS from the market due to an import ban and (cease-and-desist)
orders from the U.S. International Trade Commission (ITC). Altria, which runs
Philip Morris USA, announced it “does not expect to have access to IQOS
devices” in 2022, but “remains focused on returning IQOS to the market and is
working on re-entry plans.”
Emmanuel only
shares with the analysts that we expect to be in a position to introduce IQOS
in H1 of 2023.
The last
question is about Russia, mainly exporting IQOS devices to Russia and taking
cash out of Russia for dividend payments are questioned.
Our CFO
shares that there is no sanction for device export to Russia. Thus, although
there are some limitations coming from supply chain related problems,
exportation is not impacted.
For dividend
Payment, it is not exercised by PMI so Emmanuel could not provide an answer
about it. On the other hand, intercompany payments and royalties are paid
without any problem.
All these
announcements, investments and financials support PMI’s ambition to become a
majority smoke-free product company by 2025, building on its 2016 commitment to
a smoke-free future.