21 Aralık 2022 Çarşamba

Sustainability Initiatives on My Radar - December 2022

TRBusiness Magazine published its sustainability newsletter for December 2022. In this edition, spotlight is on recent sustainability initiatives. Below you may find the top 3 initiatives on my radar.

Ferrero - Supercharge Sustainability in 2023
  • A top ambition (and challenge) for the company currently is increasing the circularity of its packaging without neglecting other relevant environmental impacts, such as reducing emissions from its own operations by 50% by 2030.
  • To contribute to packaging circularity, they are designing all their packaging to be recyclable, reusable or compostable by 2025.
  • The company’s goal is to reduce its use of virgin plastic by 10% and boost the uptake of recycled content in its plastic packaging to 12% by 2025.
The full story: https://www.trbusiness.com/regional-news/international/ferrero-to-diversify-product-portfolio-and-supercharge-sustainability-in-2023/227914

Mondelez World Travel Retail - Support Cocoa Communities

  • A dedicated mobility project is helping children and small businesses access tricycles as part of a collaboration between the Mondelez World Travel Retail team, the Cocoa Life programme and Child Rights International.
  • The tricycles offer children a means of transport to and from school, improve their punctuality, reduce educational contact hours and helps students to enrol or even re-enrol.
  • The activation includes a life-size tricycle that travellers can ride to better understand the project, pickup chocolate from Toblerone and even purchase activation-exclusive shopper bags. Proceeds from the sale of the shopper bags are being donated to the tricycle project.
  • The company aims to help cocoa communities thrive and support community members with access to transportation and education – to help create a more sustainable future.
The full story: https://www.trbusiness.com/regional-news/international/mondelez-wtr-initiative-empowers-cocoa-communities-in-ghana/227321

Imperial Brands’ ‘spin and win’ game spotlights sustainable agenda


  • Within the exhibition area at 2022 MEADFA Conference, the company showcased a sustainably produced booth that served to underline ‘the company’s commitment to a better climate’.
  • During the event, delegates were being encouraged to spin a wheel to win one of a number of sustainable prizes, including an insulated cup, wireless charger, earphones or notebook and pen. At the same time, they had the chance to enter a prize draw for a holiday to Athens. The lucky holiday winner, announced at the end of the conference, was Nestlé ITR Key Account Manager Hanno Hellwig.
The full story: https://www.trbusiness.com/regional-news/middle-east/imperial-brands-spin-and-win-game-at-meadfa-spotlights-sustainable-agenda/227269

Looking forward to a healthy new year that allows us transforming for good, and driving positive change forward in a sustainable world!

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