23 Temmuz 2023 Pazar

Am I a Workaholic?

I'm on the last day of my annual leave, and for the past few days, I've been stuck with this question in my mind: Have I become a workaholic? Why can't I separate my work from my personal life, or why does work keep lingering in my mind even after work hours? In the past, I saw this as dedication and perhaps even took pride in it, but now, I'm worried if it's spiraling out of control, just like the saying goes, "too much of anything is harmful."

On December 25, 2022, one day before my 40th birthday, I had planned my summer vacation to Cyprus with my family for the middle of July, booking it through an early reservation. I had also requested my annual leave for the same period. Days turned into weeks, and weeks into months, until finally, that Friday evening, which I had arranged my vacation almost 7 months ago, had arrived. After carefully setting up an impressive "out-of-office" message with the help of ChatGPT and preparing a notification to inform my internal and external stakeholders that I would be on leave for the next week, I made sure I left no open items behind at work and closed the shop. Although I was quite conservative when it came to using my annual leave, the recent painful loss of our family member had made me in desperate need of this break.

On the morning of July 17, Monday, we woke up at 3 am to catch the first flight to Cyprus. When we sat down for breakfast at the hotel, it was 9 o'clock, and my son Okan asked me to turn off email notifications so that I wouldn't check my emails. After turning off the notifications right in front of him, I started telling myself, "You're on vacation, don't think about work." I had already checked and cleared my unread emails, including bank statements, at the airport. I thought I could still manually check my emails in case of emergencies. In fact, I even had discussed this approach with my manager before going on vacation as well.


I found a shady sunbed by the pool, with mail and meeting notifications turned off on Outlook and the status set to "offline" on MS Teams. I started checking my social media accounts, thinking that Wi-Fi was working perfectly everywhere. After consuming a considerable amount of content, I thought, "Let me quickly check if there's anything urgent before swimming." So, I logged in to Outlook. I quickly deleted informational emails and marked the ones that required action as "unread" again. Some of them could wait until after the vacation but dealing with some in the mornings might lighten the load after the holiday. With these thoughts in mind, I jumped into the pool and started swimming.

While exploring the hotel and researching places to eat, drink and swim (the best pool which is closest to the pool bar) it was time to check into our room. When I laid down on our comfortable bed, away from the sun's direct rays, my hand reached for the phone again. After another dose of social media, I succumbed to the urge to check my emails again to avoid missing anything. The scenario was the same as before. Some emails were informational, which I read and deleted. Unfortunately, some required action. I marked them as unread and mentally classified them as tasks to be dealt with when I first logged in my computer. Unconsciously, I began keeping notes in my mind, like I do on my regular workdays using applications like Microsoft To-Do or OneNote.

The second day followed a similar pattern. Checking my inbox, categorizing emails, and taking quick actions from my mobile phone had become routine. However, on Tuesday evening, before going out to dinner, I had some free time, so I turned on my computer and saw an email that required faster action than others, and it was a process that included other people’s effort as well. By the way, I could be asked why I brought my computer on vacation. Unfortunately, I always carry it with me on workdays, except weekends, in case there's an urgent e-signature process that I need to do. Although there is no immediate need, it provides a certain comfort. Anyway, that Tuesday evening, I almost irritated a subject matter expert colleague via WhatsApp about that approval process. Afterward, I made an action plan in my mind. When I went back to my room, I sent the necessary emails and reviewed what I needed to do when I received a response.


I went to bed, but the possibility of that urgent matter proceeding slowly due to the vacation season ruined my sleep. I kept thinking about the difficulties I might encounter during the approval process, alternative solutions, and their associated control risks. After a restless night with poor sleep quality, I woke up before 7 o'clock. After sorting out social media and email, the satisfaction of receiving a response to my message at 7:50 a.m. made me say, "my day has begun" and I immediately opened my computer to prepare my file according to the amounts stated in the email and started the approval process. However, I also needed to inform the people in the approval flow about the urgency, so they could prioritize accordingly. This time, I sent private messages to relevant people on Teams, explaining the urgency of the matter. Although I appeared offline on MS Teams, my notifications were on, and as the working hours started in Europe, I started receiving replies to my messages. Of course, I received queries like "Why is it urgent?", "Why should I prioritize this?", "Our colleague who handles this will be back on Monday; can't we wait?". I politely responded to each of them with something like, "Well, I am on annual leave, but due to these reasons, the matter is urgent. Thank you in advance for your cooperation." Of course, this also kept me engaged with my phone for a while longer.

After surviving Wednesday with this traffic, on Thursday morning, after clearing and replying to emails on the computer, getting my social media content by the sea and the pool, the same routine continued with Teams messages for approval flow. In the evening, we returned to the room early, as it was both the fourth and last night of the vacation and because we needed to start packing. Of course, I couldn't resist, so I thought, "Let me check the computer for a while." My energy was high this time, so I started working on the tasks that required action. As I completed them, I felt a sense of relief. It felt like a regular workday, and during an approval process in the evening, I noticed a technical issue. Unfortunately, it was a process that required quick action and the intervention of the IT team because the issue was outside of my control. As it was a process that needed to be resolved with both internal and external stakeholders, I began opening a ticket and starting the email chain, all while it was almost midnight. I was initiating a process to solve the problem, both internally and externally, and multiple people needed to be informed. Therefore, I had to provide explanations through various channels. I started dealing with it just as the clock struck midnight. Unfortunately, my last night was spent restlessly, when I laid in bed, I was still creating new solution scenarios in my mind.

The next morning, I woke up to find no response to the email I had sent late at night. Since it was the last day of our vacation, and we needed to check out before 12, I decided to take care of all the tasks that required my attention and leave the rest for others to handle passively. So, I packed my computer into my backpack.


Throughout the day, I continued my habit of sneakily checking my emails. I had become quite adept at responding to routine emails quickly using Outlook's feature to search old sent messages. By the way, I had added an additional explanation to my email signature about potential typos I might make on the mobile app. I must thank ChatGPT for drafting that. Also, I noticed that I hadn't received any response to the ticket I opened the previous night until we reached the airport in the evening. Despite marking it as unread, I added it to my Saturday to-do list, in my mind, of course.

I woke up on Saturday morning in Istanbul, and as it was a hot summer day, we didn't have any specific plans. After grocery shopping for the fridge we had emptied before the vacation, I opened my computer to have some leisure time for myself. I started listening to my favorite YouTube channels, but somehow I found myself getting involved in the tasks I needed to take action on. I kept working until my computer's battery ran out. Yes, I also took care of that email response from the ticket. Later in the evening, as I thought about writing something for my blog, I decided to switch on my computer. To avoid battery problems, I moved to my room. Once again, I thought, "Let me take care of these before Monday," and started working. I felt better as I completed each task. When it was late in the evening, I decided to spend some quality time with my family, saying, "Enough work for today."

And just like how time flies from December to July, the last day of the vacation, Sunday, came with the same speed. At least I managed to find some time to write these lines. I asked myself the question I had been asking during my vacation once again: Have I become a workaholic?

Just Before Leaving our Room


1 Haziran 2023 Perşembe

Celebrating Three Years of Growth and Achievements! 🌟

I can hardly believe it has already been three years since I embarked on an incredible journey with PMI Duty Free as a Finance Manager. Looking back, it's remarkable to see how much has changed, both in my professional life and personally. 

When I joined the team (on June 1st, 2020) amidst the challenging times of the pandemic, I made a bold decision to move from the beautiful city of Izmir to the vibrant metropolis of Istanbul. It was a leap of faith, but one that has undoubtedly paid off. Embracing this change has not only broadened my horizons but also allowed me to contribute to the growth and success of PMI Duty Free Finance. 


During my time here, I have been fortunate to receive recognition for my hard work and dedication. I am humbled to have received the "Excellence Award" and the prestigious "ABCD Award" for my achievements during the transformation of PMI and Duty Free. One particular highlight was our Finance Transformation initiative in the Duty-Free, which led to our team winning the coveted SFS Co-Pilot Team Award. These accolades serve as a testament to the collaborative spirit and innovative mindset that thrives within our organization.  

Looking ahead, I am excited to share that I have set my sights on embracing more global responsibilities. With a passion for expanding my expertise in global finance, I am actively working towards this objective. I firmly believe that by continuously challenging myself and staying abreast of the latest industry and digital trends, I can contribute to the growth and success of PMI on a global scale. 
 

I am incredibly grateful for the opportunities, support, and mentorship I have received during my time at PMI. None of my achievements would have been possible without the amazing colleagues and leaders who have inspired and guided me every step of the way. 
 

As I reflect on the past three years, I am filled with a deep sense of pride and gratitude. I am eager to continue this remarkable journey, making meaningful contributions and driving success for Philip Morris International. 
 

21 Mayıs 2023 Pazar

Business Insights from the Movie "Air": Unveiling Lessons in Effective Branding and Strategy

I recently had the pleasure of watching the movie "Air" directed by Ben Affleck, which delves into the captivating story of Nike's iconic partnership with Michael Jordan and the birth of the legendary Air Jordan brand. Beyond its entertainment value, the film offers valuable business lessons that resonate across industries. In this post, I will highlight key takeaways from "Air" and their relevance to business, inspiring professionals to apply these insights in their own endeavors.


Embrace Unconventional Thinking:

Nike's pivotal decision to invest its entire budget in signing Michael Jordan, rather than spreading it across multiple players, demonstrates the power of thinking differently. By taking a bold and innovative approach, Nike redefined the game and revolutionized the sneaker industry. This prompts us to challenge conventional wisdom, foster creativity, and explore uncharted territories to drive meaningful change.


Uncover Hidden Potential:

"Air" underscores the importance of recognizing untapped potential. Sonny Vaccaro, portrayed by Matt Damon, identified Jordan's exceptional abilities and foresaw his meteoric rise to greatness. The lesson here is to cultivate a discerning eye for talent, identify emerging trends, and seize opportunities that others may overlook. By looking beyond the surface, we can unlock the potential for transformative success.

Adaptability Breeds Success:

Nike's negotiation with Jordan's representatives, where they agreed to a groundbreaking deal to secure his partnership, demonstrates the significance of adaptability. In a rapidly evolving business landscape, flexibility is key to navigating unforeseen circumstances and seizing strategic opportunities. This highlights the importance of being agile, open-minded, and willing to embrace change for long-term success.

Overcome Internal Barriers:

Internal politics can hinder progress and stunt innovation within organizations. Sonny Vaccaro's perseverance in securing Jordan's partnership, despite opposition, sheds light on the destructive nature of internal conflicts. By fostering a culture of collaboration, effective communication, and shared goals, businesses can unleash their collective potential and drive remarkable outcomes.

Harness the Power of Storytelling:

Storytelling has an unparalleled ability to captivate and inspire. Nike's closing of the deal with Jordan was not through a standard presentation, but rather a compelling and heartfelt speech by Sonny Vaccaro. This highlights the significance of storytelling in connecting with audiences, communicating brand values, and forging meaningful connections. Incorporating storytelling techniques into business strategies can elevate brand perception and create lasting impact.


Branding's Transformative Influence:

The quote, "A shoe is just a shoe until someone steps into it," resonates deeply in the realm of branding. The Air Jordan brand's immense success stems from its ability to transcend utility and become a symbol of aspiration and identity. This emphasizes the power of branding in elevating products beyond mere commodities, fostering loyalty, and driving revenue growth. Businesses should strive to build strong brand associations and establish emotional connections with their target audience.

Authentic Brand Purpose:

Nike's resounding success can be attributed, in part, to its authentic brand purpose. By embracing a mission to empower everyone, Nike transcended its role as a sports brand and resonated with a broader audience. This aligns with the growing importance of purpose-driven businesses that genuinely believe in their mission. By leveraging brand purpose as a compass, organizations can inspire their teams, attract loyal customers, and fuel sustained growth.

Growth Opportunities for Small Brands:

While larger brands may benefit from established branding laws, small brands possess inherent advantages and room to grow. Nike's journey, starting as the third player in the market, exemplifies the power of audacity, strategic acquisitions, and a relentless focus on demand generation. Small brands can take inspiration from Nike's boldness.



My Take-Aways From the Movie “Air” – What the Air Jordan Story Teaches

I recently watched the movie "Air". From award-winning director and actor Ben Affleck, the movie is about Nike and how it managed to sign Michael Jordan and create the Air Jordan brand, from which Jordan still makes billions.


Besides being highly entertaining, there is much to learn from this movie about how to conduct effective business. Here are key take-aways everyone should learn from the movie Air.

Think differently from everyone else

Jordan wanted to sign with Adidas, and Nike had a certain budget for multiple players but with the small amount of money it had, clearly it could sign only three mediocre players.

Then it had an idea. Instead of using all that money to sign three decent players, it decided to take it all and attempt to sign one amazing player, Michael Jordan. The out-of-the-box thinking ended up saving the company.


See what others can't see

My favorite part of the movie was when Sonny Vaccaro, played by Matt Damon, recognized Jordan's potential before anyone else.

Jordan was only a rookie but only looked at the video of Jordan hitting a last-minute shot over and over and he didn't just see a person hitting a buzzer shot; he also saw a young confident player whom the coach chose to take the last shot and eventually win that game.

Sometimes, flexibility is necessary

Nike had the money to sign him but when Jordan was in discussions with the company, he made a demand that execs had never heard before. Jordan's reps proposed that he get a cut of every sneaker Nike sold, which was something the shoe company didn't typically do. But Nike wanted Jordan so badly, it had to compromise and make a deal the likes of which it had never even thought of.

Internal politics can ruin companies

As mentioned, Sonny wanted Jordan but no one was supporting him and everyone said it was impossible. So he risked everything and showed up at the Jordan home to persuade Jordan's mom to consider Nike.

Everyone got mad at him for bypassing his manager and Jordan's agent, but at the end of the day, he managed to get the Jordans to Nike HQ and to ultimately close the deal.

Storytelling is everything

The way Nike ended up closing the deal was not with some lame deck or promo video but with an inspiring speech by Sonny. Storytelling is everything. On top of this, through its astonishing storytelling, Air illustrates the power of believing in yourself and your vision despite whatever odds and obstacles seem to be challenging you.

A shoe is just a shoe until someone steps into it

This quote is repeatedly stated in the film. “A shoe is just a shoe until my son steps into it.” said Deloris Jordan, Michael Jordan’s mother. That’s literally the definition of branding. Without a brand to give its meaning, a shoe is just a commodity.

With Nike’s brand associations and Michael Jordan’s greatness, Nike’s Air Jordan has become a symbol that many people resonate with and aspire to have as a part of their identity. Within its first year, Air Jordan made $126 million in revenue.

The movie triggers some conversations that build the brand's mental availability and may influence future buyers of the brand, and that’s one of the ways brand can grow. And again, companies shouldn’t adopt brand purpose to increase revenue but should treat it as their compass to hold on to and to guide them throughout the unpredictable journey.

Brand purpose can be the company’s greatest weapon

Brand purpose has become a buzzword lately, with many businesses adopting brand purpose, not for the sake of purpose but profit. However, brand purpose only works when the brand truly believes in it, even at the cost of profit.

Like Nike, many businesses have their ups and downs. But at the end of the day when the going is tough, it is their North Star, or what Simon Sinek calls the ‘Why’, that keeps them going, reminding them why they came to exist in the first place.

Nike’s purpose wasn’t about themselves (eg. We aspire to be the #1 sports brand). It was about their fans and followers. Nike’s goal is to empower everyone because everyone has an athlete within them, and all their messaging has always been around this, including the famous tagline ‘Just Do It’.

When a brand creates a purpose that its people and customers can resonate, growth comes naturally.

Bigger brands may benefit from many laws of branding but small brands have more rooms to grow

The movie started with Nike being #3 in the market, following Adidas (#1) and Converse (#2). Nike acquired Converse in 2003 for $315 million and has now become the number one sports brand with annual revenue of $49 billion, almost double of Adidas’s.

Small brands have to work harder if they aspire to be number one. They could steal the share (capturing existing market) or grow the market (generating demands and capturing future demands). Nike did both.

What really drove Nike’s growth over the year is their brand, demand generation and how they define their customers. Rather than focusing on serving athletes only, Nike thinks bigger and positions itself to serve everyone because everyone can be an athlete. They created a demand that wasn’t previously there, which grows much more in volume than the existing market as time progresses.

As well, with less to lose, Nike took a risk on Michael Jordan and it worked out for them phenomenally.

Ambitious small brands have a lot to learn from Nike.

10 Mayıs 2023 Çarşamba

Sürdürülebilirliğe Adanmış 4 Hafta: PMI Engtegre Raporu 2022

Vay be, sürdürülebilirliği kişisel ve profesyonel yaşamlarımıza entegre etmek için yarıştığımız 4 haftalık bir maratonu başarıyla bitirdim. Şimdi biraz gözlerimi ve parmaklarımı dinlendirme zamanı.


Mart ayında Philip Morris International (PMI)’ın sürdürülebilirlik çalışmalarını raporladığı 2022 yılı Entegre Raporu yayımlanmadan önce şirket içerisinde “IR22 Challenge” (Integrated Report 2022 Challenge) duyuruldu. Sürdürülebilirlik konusunda herkes kadar sorumlu olduğum için ben de öncelikle çevreme bu yarışmaya katılmaları konusunda çağrıda bulundum. Smart Work koşullarında uzaktan çalıştığımız için b en iyi yöntem Yammer diye düşünüp Duty Free ekibimize şirket içi sosyal platformumuzdan davette bulundum.


 

Yarışmanın başlangıç tarihi yaklaştığında kayıtla ilgili hatırlatmada bulunup arkadaşlarımın işini kolaylaştırmak istedim.

 


Hatta biraz daha abartıp, sürdürülebilirlik konusunda farkındalık yaratmak için raporun lansmanının yapılacağı gün için video bile çektim.

 


5 Nisan’da PMI’ın entegre raporunun yayımlanmasını takiben başlayan ve 5 Mayıs’a kadar süren yarışmamızda her gün bireysel challenge’lar aldığımız gibi, Salı ve Perşembe günleri de 2022 yılı Entegre Raporumuzdan seçilen bir konu ile ilgili spesifik challenge’ları tamamladık. 4 haftalık bu süreçte #DoGood adlı uygulamayı kullandık ve challenge’ları tamamlamak için hem yazılı hem de görsel içerikler yükledik. Yüklediğimiz bu postlar tıpkı Twitter ve Instagram'da olduğu gibi diğer kullanıcıların önüne düştü. Paylaşımlarımız tüm kullanıcıların yorum ve beğenisine açık olduğu için dünyanın farklı yerlerinden PMI çalışanları ile sürdürülebilirlik konularında görüş alışverişinde bulunma fırsatımız oldu. Yeni insanlar tanıdığım gibi yeni yaklaşımlardan da haberdar oldum. Tabi ki tüm challenge’lar iş odaklı değildi. Bireysel olarak sürdürülebilirlik için alabileceğimiz aksiyonları da paylaştık. Örneğin, duşta müzik dinlemeyi seven biri olarak arkadaşlarımın önerileriyle banyodayken suyu en az israf edebileceğim pek çok şarkıyı Spotify listeme ekleme şansım oldu. Tüm bu paylaşımları yaparken bitirdiğimiz challenge’lar, aldığımız ve yaptığımız yorumlar ile beğeniler sonucunda bir puanlama yapıldı. İlk 2 haftasında lider olduğum yarışmanın son 2 haftasında ise ikincilik koltuğunu deneyimleyip yarışmayı ikinci olarak bitirdim.

 


Bu süreçte her hafta içerikler içerisinden en’ler belirlendi. Paylaştığım içeriklerin en’ler arasına girmesi beni uygulamada daha çok vakit geçirme konusunda motive ettiği gibi takdir edildiğini görmek de hoşuma gitti.

 




Bu noktada belki de challenge’a ilişkin tek eleştirim olabilecek konu olan zaman yönetiminden bahsedebilirim. Telefonumun ekran süresi özelliğinden verilere baktığımda, yarışmanın son 3 haftasında haftalık olarak sırasıyla 19, 23 ve 20 saatlik sürelere ulaştığımı gördüm. Ekran başında geçen sürenin bu kadar fazla olması, dış dünyadan kopma ve özel zamanımda ailemin yerine telefonumla ilgilenmem açısından bir dezavantajdı ancak neyse ki kısıtlı bir süreydi ve yarışmanın bitmesi ile ekran sürem de yine standardıma döndü. Yarışmanın ciddi bir bölümü Ramazan ayı içerisinde gerçekleşti ve sahura kalktığımda yeni günün challenge'ını tamamlayıp arkadaşlarımın challenge'lara verdikleri cevapları okumak ve yorumlamak adeta benim için bir ritüel haline gelmişti.

 


Peki bu dört haftalık sürecin sonunda yeni insanlar tanımak, şirketimizin sürdürülebilirlik çalışmalarını öğrenmek ve bireysel olarak ne gibi sürdürülebilirlik aksiyonları alabileceğimi görmek dışında bana ne katkısı oldu? İşte o da bu yarışmanın ödülü ile Cambridge Institute of Sustainability’ten seçeceğim bir Liderlik alanında eğitim almak olacak. Yani yolculuk devam ediyor. Şimdi önümde 8 haftalık yeni bir challenge var. 


Bakalım çıkacağım bu yeni yolculuğun bana ve çevreme nasıl katkısı olacak. Paylaşmaya devam edeceğim.



Bu arada haftalık ödüllerde de şirketim yine fark yarattı. Proje ekibimiz sunduğu ödüllerin biriyle treedom üzerinden adıma ağaç dikerken, diğerinde ise World Wild Life (WWF)’dan sembolik olarak penguen evlat edinmeme yaptıkları bağışla aracılık ederek doğaya en güzel hediyeyi verdi. Sürdürülebilirlik adına çok ince düşünülmüş bu hediyeler için minnettarım.

 



Unutmadan, şirketimizin sürdürülebilirlikle ilgili atmış olduğu adımlardan kendi radarıma girenleri geçtiğimiz günlerde paylaşmıştım. Burada paylaştıklarım günlük challenge’larda fikir bulmak açısından işimi çok kolaylaştırdı. İşte o fotoğrafları paylaştığım içerik: Volkan Yorulmaz: Capture PMI's Transformation Journey towards Sustainability


Yeri gelmişken PMI’ın sürdürülebilirlik konusundaki hedeflerine, attığı adımlara ve örnek vaka çalışmalarına aşağıdaki linkten ulaşabilirsiniz.

What does our sustainable future look like | PMI - Philip Morris International


 

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