How Resilience Works
The religious connotations of words like “credo,” “values,”
and “noble purpose,” however, should not be confused with the actual content of
the values. Companies can hold ethically questionable values and still be very
resilient. Consider Phillip Morris, which has demonstrated impressive
resilience in the face of increasing unpopularity. As Jim Collins points out, Phillip Morris has very strong values, although
we might not agree with them—for instance,
the value of “adult choice.” But there’s no doubt that Phillip Morris
executives believe strongly in its values, and the strength of their beliefs
sets the company apart from most of the other tobacco companies. In this
context, it is worth noting that resilience is neither ethically good nor bad.
It is merely the skill and the capacity to be robust under conditions of
enormous stress and change. As Viktor Frankl wrote: “On the average, only
those prisoners could keep alive who, after years of trekking from camp to
camp, had lost all scruples in their fight for existence; they were prepared to
use every means, honest and otherwise, even brutal…, in order to save
themselves. We who have come back…we know: The best of us did not return.”
Hiç yorum yok:
Yorum Gönder